Our Story
Three sisters.
One quiet conviction.
Taru Aroha was founded by three sisters who spent decades in corporate life, and who, somewhere along the way, developed an acute sensitivity to what things are made of, and what they cost the world.
When we stepped back from our careers, we did not want to step away from making something. We wanted to make something better.
Taru Aroha - love for plants.
The name draws from te reo Māori: taru meaning plant or root, aroha meaning love and compassion. It is a name that does not require translation - it simply asks you to feel what it means.
We chose it because it says everything about where we begin: with the earth, and with care.
The people behind Taru Aroha.
Aparna Sharma
Co-Founder
Aparna's eye for design and detail is in every seam. She brings the discipline of decades in the corporate world to the craft of building a product that is both beautiful and responsible.
Jaya Parashar
Co-Founder
Jaya brings a lifelong practice of upcycling and creative reuse to Taru Aroha, long before it had a name. Her background in brand building shapes the way we tell our story: with specificity, restraint, and no wasted words.
Poonam Sonakia
Co-Founder
Poonam, with her decades of experience, holds the operational architecture of Taru Aroha - the structures, certifications, and partnerships that ensure the brand's integrity goes all the way down to its roots.
Quiet luxury is not a trend. It is a position.
We do not use eco-badges or bold proclamations. We believe that the quality of a thing - its texture, weight, longevity - should do the speaking. Our sustainability is structural, not cosmetic.
Tribhagini LLP, the parent company behind Taru Aroha, is ISO 14001:2015 certified.We also provide design and manufacturing services to other brands who share our values. The same rigour applies throughout.
"Conscious is the new luxury."